Palate-IQ®
Grow stronger wine club relationships and more valuable DTC sales.
Turn wine education and personalized discovery into reasons to buy, return, and remain members. See what customers own, drink, and enjoy beyond order history.
Schedule a short 20-minute demonstration
Commercial outcomes
Strengthen the economic value of the winery and customer relationship
Education is how members engage. Incremental orders, better bottle mix, replenishment, and retention are why the winery pays. These are outcomes order history alone cannot deliver.
Encourage more confident purchases
Help members explore new varietals, reserve bottles, and additional bottles with palate-fit guidance. The next order feels like a good decision, not a guess.
Extend the relationship beyond the tasting room
Education, a personal cellar, and Open Tonight keep your brand useful between visits and shipments. That same post-visit path can open a natural membership conversation, not only a quiet inbox.
Recognize opportunities to retain and re-engage
Opt-in cellar and consumption signals surface replenishment and outreach moments before members drift or cancel when wine stacks up at home.
Order history shows what left your dock.Palate-IQ shows what’s still at home, and what to do about it.
Why not just your DTC platform
Commerce shows what they bought. Palate-IQ shows what comes next.
Complements ecommerce and wine club systems. It does not replace them.
Traditional DTC platforms
What customers buy and how theytransact: orders, club status, cart, and checkout.
Palate-IQ
What they own, drink, enjoy, and may want next. That includes opt-in visibility into a member’s personal cellar, including wines beyond your winery.
How it works
Grow membership. Grow the next order. Give them reasons to return.
Illustrative examples of journeys that already exist in the product. Acquisition after the pour, confidence before the cart, and habits that keep the relationship warm between shipments.
Illustrative journey A · Visitor to club
Tasting room guest → branded education → membership opportunity
Couples leave without joining all the time. Palate-IQ keeps the pour useful afterward so membership can feel like the natural next step, not a cold follow-up. Your DTC team can see who stayed engaged.
At the tasting
Guests access a branded Palate-IQ experience (QR or link) without joining the club first.
After the visit
They keep the wines tasted, personalized education, and their own notes in your voice.
While exploring
They see which other wines from your winery they are likely to enjoy.
At the membership moment
A relevant club invitation offers continued access, exclusive wines, and personalized guidance. Signup and POS stay yours.
Looking for this leave-behind in more depth?Tasting room engagement
Illustrative journey B · Recommendation to purchase
Education → “Will I Like It?” → handoff to your cart
A member explores grapes, places, and pairings in your voice, then checks fit before trying something new. Short, actionable guidance comes first. Deeper analysis is there when they want it. When they’re ready, intent goes to your existing catalog, cart, and checkout. Palate-IQ does not replace commerce.
Habit loop · Why they return
Open Tonight → enjoy & log → replenishment relevance
Drink-window suggestions and meal pairings make the cellar useful mid-week without constant winery nudges. When members open and note what they enjoyed, your team sees clearer signals for refill and follow-up.
Also includes
- Wine details
- Their palate by varietal
- Wine & food pairings
- Compare bottles
- Explore appellations & grapes
- Critics who match their palate
For the winery
Spot the opportunity. Act while the relationship is warm.
Opt-in visibility into a member’s personal cellar, including wines beyond your winery, sits beside your cart and club analytics. It does not replace them.
Illustrative example
Replenishment outreach from cellar & consumption signals
- Opportunity: A club member owns several Cabernets and recently logged consuming a favorite. Holdings are running low.
- Suggested move: Offer a refill of that bottle, a similar allocation, or a recommended collection grounded in palate. Not last order alone.
- Next action: Club or tasting-room outreach while the relationship is still warm. Act before silence turns into cancel.
Supporting intelligence
Competitive set, regions and styles, consumption history, tasting notes, palate preferences, drinking windows, For You highlights, and visit signals where available.
Will members use it?
Built for how club members actually start and come back
Adoption isn’t a feature checklist. It’s whether the experience earns a place in their week.
Easy to start
Where integrated, purchases can seed the cellar. Education and Open Tonight are useful before members build a deep rating history.
Reasons to return
Open Tonight and pairing create a mid-week habit loop. Practical help that keeps your brand present between shipments.
Guidance that improves with use
“Will I Like It?” gets sharper as members rate and note what they enjoy. More history means clearer fit. Not a one-time quiz.
Honest about incomplete cellars
Intelligence is strongest for engaged members. Stale or sparse cellars yield weaker signals. We don’t oversell completeness.
How it fits
Alongside the stack you already run
Works alongside your existing ecommerce and wine club platform. Not a replacement. We assess integration together before implementation so members still see your winery.
Available now
Branded member education, personal cellar, Open Tonight, “Will I Like It?”, and opt-in winery intelligence views.
With your stack
White-label stand-alone or embed; single sign-on; hand add-to-cart intent back to your storefront. You keep catalog, cart, and checkout.
We scope together
Timeline, catalog and commerce connection, data-sharing preferences, and which brands to start with. Assessed on the fit conversation.
Consent and visibility details live inPrivacyand the FAQ below. Platform-specific connection steps are scoped on the fit call, not assumed from a public matrix.
What to do next
Get started
A complementary intelligence layer beside your commerce stack. Demoed with a reference storefront integration. See how cellar insight, education, and confidence tools sit beside real ecommerce and club systems, without fake customer logos or invented case-study results. Not your POS · Not a replacement ecommerce or club platform · Not a generic consumer cellar app.
01
Talk with us
A short conversation about club and DTC goals. We reply within one business day.
Contact02
Explore the demo
See Palate-IQ live, or the reference storefront where intelligence sits beside commerce.
Explore the demo03
Discuss fit
Align on how it connects to your site, stand-alone or embed, before any implementation.
Start the fit check
What a pilot could measure
Examples, not a sold program. When we talk, we can align on a small evaluation and which of these measures matter for your club.
| Example measure | Why a winery might track it |
|---|---|
| Invited members who activate | Adoption |
| Activated members returning monthly | Habit / engagement |
| Extra orders per participating member | Incremental purchasing |
| AOV vs comparable members | Order value |
| Share buying a new varietal or wine | Cross-sell |
| Cancel / renewal over a longer window | Retention |
Looking for a specific fit? Wine club retention · Tasting room engagement · Winery DTC engagement · “Will I Like It?”
FAQ
Common questions from tasting room, club, and DTC leads.
Does it work with our existing website or club platform?
Yes. Keep your current site, club platform, and checkout. Palate-IQ connects stand-alone or embeds on your site with single sign-on so members stay in your brand journey. On the fit call we assess how it connects to your stack before any implementation.
Does Palate-IQ replace our ecommerce or POS?
No. You own catalog, cart, payment, and compliance. Palate-IQ is a complementary intelligence layer for cellar insight, education, and confidence tools, and can hand add-to-cart intent back to your storefront when embedded.
How is this different from Commerce7, WineDirect, or our club platform?
Traditional DTC platforms show what customers buy and how they transact: orders, club status, cart, and checkout. Palate-IQ focuses on what they own, drink, enjoy, and may want next, including opt-in visibility into a member’s personal cellar (including wines beyond your winery). It complements ecommerce and club systems; it does not replace them.
How fast can we stand up stand-alone vs embed?
Stand-alone is typically fastest once branding and access are set. Embedding with single sign-on needs a bit more partner coordination (origins, frame allowlists, cart bridge if needed). We scope timeline on the fit call with your IT or ecommerce partner.
Can it look like our winery, not a third-party app?
Yes. Your theming carries your colors, banner, and product naming so the experience feels like an extension of your tasting room.
What does “Will I Like It?” need to work well?
“Will I Like It?” uses a member’s palate history from tasted and rated bottles. Typically enough examples of a varietal in My Cellar. Education and Open Tonight still help without that history; WILI gets sharper as members engage.
Will our members actually use it?
Where integrated, purchases can seed the cellar so starting is easy. Education and Open Tonight are useful before a deep rating history. Members return for practical mid-week help such as Open Tonight and pairing, and “Will I Like It?” improves as they rate what they enjoy. Intelligence is strongest for engaged members. Sparse or stale cellars yield weaker signals, and we don’t oversell completeness.
What can the winery see, and what do members control?
Palate-IQ surfaces opt-in personal cellar and engagement signals so your team can recommend, replenish, and reach out thoughtfully. That is not a guarantee of a complete household inventory. Members control what they add and how they engage; we process the signals needed to deliver the experience and do not sell member data. See Privacy for marketing-site contact details, and ask on the fit call for operator visibility specifics for your setup.
What if we own more than one winery brand?
Palate-IQ can run multiple brands in one storefront. Your team can recommend bottles across those brands, use “Will I Like It?”, and show similar wines from another brand in the portfolio. Members discover more of what you own without each label feeling like a separate app. We decide which brands to start with on the fit call.
Who owns member data?
Your winery relationship stays yours. Palate-IQ processes the cellar, palate, and engagement signals needed to deliver the experience. We do not sell member data. See Privacy for what the marketing contact form collects.
Which regions do you support?
Built for U.S. wineries and DTC generally. It is not tied to a single AVA or region.
Who from our winery should join the first call?
Ideally tasting room or club leadership plus whoever owns the website or ecommerce stack. Marketing or DTC leads are welcome when brand continuity matters.
What is the reference storefront on Explore the demo / Log in?
A live demo shop showing Palate-IQ beside real commerce. Prospects can explore the shop; operators with access log into Palate-IQ.
How does this help retention and incremental purchasing?
Members get education and confidence between visits. You see opt-in personal cellar and drink-through signals so you can recommend, replenish, and reach out before cancel. That supports retention, bottle mix, and try/buy decisions without replacing your storefront.
Does this help us gain members?
Illustratively: after a tasting-room visit, branded access (for example a QR or invite) can open education and a personal cellar so guests stay engaged digitally. That post-visit relationship is a natural path toward a club invite. Club signup and POS stay yours. Palate-IQ strengthens the between-visit layer; it does not replace your acquisition tooling.
How would we evaluate impact without promising ROI?
When we talk, we can align on a small evaluation and which measures matter for your club. For example: invited members who activate, activated members returning monthly, extra orders per participating member, AOV vs comparable members, share buying a new varietal or wine, and cancel or renewal over a longer window. These are example measures, not a sold program or promised lift.
Talk with us
A short conversation to check fit and discuss how you’d evaluate impact for your club. We respond within one business day. Use the form. It’s the only public way to reach us.
See Privacy for what we collect.
Message sent
Thanks. We’ll reply within one business day. Next step is usually a short call to check fit (tasting room / club goals, stand-alone vs embed, and who should join from your side).
For the winery